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www.spamresource.com · 15d · discuss

Breaking up with cold emails: part 1 of 3: An in-depth look at why cold emails fail and how outdated they've become, by Nout Boctor-Smith and Erin Andress, who have graciously consented to allow the series, originally published in 2024, to be republished on Spam Resource. Why? Because I think it's very important that we offer options to those asking the question: If not cold emails and bulk outreach, then what? Their guidance is particularly valuable, and timely, given the issues companies are having with bulk outreach tools, and spam filters and reputation systems catching on to those tools. Thank...